Mike brings to any discussion in which he engages over 30 years of extensive strategic and communications expertise honed on the front line work of numerous corporate and political campaigns across the nation.
Time and again Mike has been hired by executives of successful public and private companies and institutions who seek his counsel on a wide spectrum of challenges – from crisis management to long term strategic planning. In his early years, Mike worked in small and mid size media markets as a reporter, producer and editor in radio, TV and print, covering government, politics and business.
While still in college, Mike was selected to serve as a press aide in his first presidential campaign in Washington, D.C., after which he was asked to serve for eight years as communications director/press secretary for Al Gore in the U.S. House of Representatives and the U.S. Senate. Since that time Mike has personally been involved in more than 200 campaigns in both politics and business, with clients that have included Gore, numerous Members of Congress, publicly traded corporations and privately held companies, the NFL, the NBA, and national and regional retail interests.
In the corporate arena, Mike has tackled a wide range of community and business development and corporate projects. His community credits include serving as a project lead for the successful grass roots marketing effort to sell more than $10 million in luxury suites and more than $60 million in PSLs to support construction of the Tennessee Titans Coliseum in Nashville. Additionally, he was a project lead for the successful campaign to secure political and public support of the Memphis Grizzlies NBA franchise. He also served as a marketing consultant to NFL Head Coach Jeff Fisher and as a communications consultant to numerous former Hall of Fame NFL quarterbacks. His retail clients – which have included Publix and CBL & Associates - have tapped Mike’s grassroots skills over the years to build public sentiment to either stop competing developments or support new ones.
Drawing from his early years in journalism, Mike learned the value and power of persuasion that the media possesses, which is why he has continued to invest time and resources into maintaining a firm grasp of the evolution of media and the emergence of new media in moving the dial on public and consumer perception of people, products and services. An avowed social media junkie, Mike has developed and executed grassroots efforts that have involved creating and disseminating content – from the written word to audio and video - that has viral appeal on the many facets of the Internet, including social networks, affinity and news Web sites and the blogsphere. He also practices what he preaches by posting daily on his personal Facebook profile page, exposing his views on life, his children and his current events, drawing consistent Likes and extensive engagement on virtually every posting from among his more than 2,400 friends.
On the community front, Mike volunteers his time as a member of the Board of Directors of Studio Tenn, a theatrical company that brings Broadway stars to perform here in Middle Tennessee alongside local talent, and also serves in various volunteer advisory roles to other community and civic ventures.