Check out the video below to get some insight into Measuring Audience Engagement
See how people are responding to our ads.
Post comments - shows us how many comments each ad has gotten.
Post engagement - shows how many times people have engaged with the post. Usually this number will be roughly half of the Reach of the ad, it it is set up correctly. Meaning at least half the people that the ad was served to actually stopped to look at it.
Post shares - This shows how many times the ad has been shared.
Unique clicks - This shows how many times the ad has been clicked on
Video Views to 25% and 50% - This is good for video ads to see if people are actually watching your video, and at what point they might lose interest.