Regional and Local Seminars - Funneling presurgical consultations from 120 mile radius

Regional and Local Seminars - Funneling presurgical consultations from 120 mile radius

Laser Eye Surgeon

City: Nashville
Campaign: Wang Vision Institute

Services Provided
  • Regional seminar event promotion.
  • Local seminar promotion.
  • Hyper local event marketing.
  • Paid for actual results -- per attendee.
  • Geographic market expansion.
Results highlights
  • Halved total marketing costs for our client.
  • Ten times increase in seminar attendance.
  • Increased market footprint to a 120 mile radius.

The Objective

The goal was to make the continued use of seminars a viable marketing option. Dr. Wang had been relying on his monthly seminars as an important marketing tool; however, attendance had been falling due to a reliance on traditional media forms.

The Challenge
Staging multiple monthly seminars in smaller towns around Middle Tennessee, Kentucky and north Alabama required a hyper-local and cost-effective marketing approach.
The Solution
We created Facebook pages focused on over 70 locations in the region. Talkapolis now has the largest group of locally-focused Facebook pages for cities in the corridor from Louisville down through Huntsville.
The Results
In February, March and April the average attendance per monthly office seminar was 15. Talkapolis has generated over 200 monthly attendees and an average of 4 seminars per month within a 90 mile radius of Nashville.

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