On April 18th at F8, facebook introduced Messenger Platform 2.0, a new suite of tools that gives users the ability to build richer experiences, get discovered, and extend the conversational, visual and social capabilities of your bots. Facebook Messenger is currently used by more than 1.2 billion monthly users and has over 100,000 monthly active bots. They announced that facebook is focused on learning and building for developers and we welcome it.
Facebook have created a new surface to help people intuitively browse and find the best bots, places and businesses in Messenger. The surface is called ‘Discover’ and it showcases popular bots in the messenger ecosystem, nearby places that people can message, and businesses that offer support or answer questions. This is where we come in, instant two way messaging allow us to communicate with a potential patient at the start of the sales funnel. It will also allow us to send reminders or allow patients ask question about appointments they have already made.
We believe we are the first company to utilize Messenger for elective medical services. We noticed the consumer shift and jumped at the chance. The vast majority of medical service providers still use antiquated systems to service their customers. Call centers have become ineffective although still in use and email conversations often end up in a spam folder and go unanswered. The shift to text messaging was seen to be a game changer and rightly so, it had a dramatic effect on appointment attendance and 1:1 patient communication. We believe Messenger and the ability to use bots for the majority of communication with patients presents a ‘blue ocean’ of possibilities. Our focus will be further improving the 1:1 communication experience between our clients and their patients. This has been proven to be the number one component to improve new patient acquisition and increase new patient appointment attendance rates across the board. This increases the value Talkapolis brings to our clients and in turn increasing the value of our clients to their patients.
This is the tip of the iceberg for new communication practices and for those that move quickly the ‘blue ocean’ awaits but for those that don’t … well, we have all seen the Titanic and you can’t say we didn’t warn you.
Messenger Platform now includes:
This new feature allows people to contextually bring a bot into a conversation and collaborate on creating shopping lists, ordering food, splitting payments, sharing music and other new and existing use cases. Chat extensions make a bot's UI accessible via the composer, where people can then share it into a 1:1 or group conversation. TriviaBlast, Spotify, Swelly and many more already offer these experiences but we are yet to see it used in medical services.
Parametric Messenger Codes
Messenger Codes are a great tool to drive offline-to-online traffic to bots. With parametric versions, businesses can now generate multiple Messenger Codes for their bot and see which ones are being scanned the most. Separate codes can also be used to activate different bot functionalities when each is scanned. For instance, hardware devices can feature parametric codes to allow people to link their account and control the device. Restaurants can assign tables using different codes, giving their bot a way to know where food should be delivered.
Businesses can now work with multiple developers to create different experiences within a single bot. With this hand-over protocol tool on our platform, various vendors and developers will be able to pass control back and forth based on the state of the conversation. For example, if you want to offer personal shopping services and customer support but each function is operated separately, everything (and everyone) can now work together in one bot.
Connecting people across apps and Messenger bots
Today, bots in Messenger use Page-Scoped ID (PSID) and apps use App-Scoped ID (ASID), which creates two different IDs for the same person across your various communication channels. If you have an existing customer in Facebook and want to personalize your communication with them in Messenger, this API pairs the ASIDs and PSIDs between an app and a bot in Messenger belonging to the same business.