a New ‘Local’ Industry in the Making

From Inside the Business of Hyperlocal.



What emerged in 2013 is a community of technology companies organized around the idea of creating a better, more connected, local marketplace. These companies are bringing the efficiencies and intelligence enabled by the web to real-world markets — everything from the shopping centers and strip malls to the farm stands and food trucks where consumers in the U.S. spend 90 percent of their income. The firms that will succeed will position their businesses amid a much broader back-and-forth between supply and demand, with an explicit focus on helping businesses and consumers exchange goods and services more efficiently in the real world.



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