We are excited to announce Talkapolis as a finalist in the 2016 Small Business of the Year Awards. According to the Nashville Business Journal the finalists in the Small Business of the Year Awards presented by Comcast Business, have proven that they not only survive – they thrive.
The NBJ announced this year's category and overall Small Business of the Year winners live at an awards luncheon. Talkapolis was honored to be a finalist in the Technology category this year. 29 Nashville based companies were celebrated at the Omni Hotel in downtown Nashville.
Below is a section taken from the Nashville Business Journal interview with John Bransford - President and CEO.
Talkapolis creates social media television networks through geographically targeted social media accounts. One of its target markets is the medical services field.
Why do you keep your business in the Nashville area?
The founders live here, and there is no reason to consider any other location [as our] home.
What one thing do small businesses most need to be successful in Middle Tennessee?
It depends on the sort of business. In our case, we were successful once we locked into the area’s primary economic driver, medical services.
Where do you see your company in five years?
Talkapolis was developed to be replicated in other cities. In effect it is a social media-driven marketing platform for any local area. Nashville is the model.
How will, or won’t, the 2016 presidential election impact your business?
While neither candidate is likely to follow through, being a small business means you’re at the mercy of forces like a national election where both candidates are capable of creating a negative business environment. Large companies are better able to ride out the turbulence and may have time to make structural changes if recognized early enough.
What is your company’s motto for success, in 10 words or less?
Our clients pay only for measurable results.
What three characteristics are must-haves for people looking to join your company?
Versatility, willingness to learn [and] perseverance. Please describe three ways your company has grown in the past three years. In 2014, we perfected on pay-per-result model, which led to the acquisition of our largest and most profitable client. We highlighted our value proposition and how it differs from traditional media, which allows clients to sync the marketing budget with revenue. In 2015, we further focused on elective medical procedures and moved into plastic surgery and cosmetic dentistry in addition to ophthalmology. Elective procedures are typically paid out of pocket by the patient without insurance reimbursement. In 2016, we partnered with Acufocus, the company that holds the patent to newly approved Kamra Inlay device. The alliance has led to Talkapolis acquiring numerous clients in 11 additional states.